Richard Beaton briefing at UNICEF HQ…
– Photo: Amar Ujala
Expansion
The International Cricket Council (ICC) and UNICEF have launched a campaign to empower women and girls and promote gender equality through cricket.
On Wednesday, Richard Beaton, head of the Resource Mobilization and Partnerships Division of UNICEF India, informed about his campaign. He informed that an action plan has been chalked out for the Women’s T20 Cricket World Cup to be held in Africa from February 10 and the Men’s Cricket World Cup to be held in India in October-November.
In this campaign of UNICEF, ‘Amar Ujala’ will play the role of media partner. Richard Beaton said that the Indian team led by Shefali Verma has won the ICC Under-19 Women’s T20 World Cup. After this, India’s better performance is also expected in the Women’s T20 Cricket World Cup starting from Friday. The hashtag @champion will be heavily promoted during this tournament.
Girls will be encouraged to participate in sports through the players involved in the tournament. He said that the craze of people about cricket in India is evident to the world. But even today there is some hesitation among the parents to send their daughters to sports. That’s why UNICEF has prepared a plan to motivate girls and their parents towards sports through cricket across the country.
Captains and other players of cricket teams from around the world are being associated with this joint campaign of ICC and UNICEF and they are being taken from them to encourage girls to come into sports. These messages will be conveyed to the masses through various mediums of media. UNICEF worker Gitanjali told that here players will be taught basic things like batting, bowling and fielding.
They will be exposed to topics such as leadership, problem solving, self esteem, negotiation, empathy, decision making, teamwork and goal setting. UNICEF’s Sonia Sarkar and Alka were also present on the occasion.
